Social Media Policy

At the September 5, 2017 Council meeting the following social media policy was passed:

Purpose

 This Social Media Policy establishes clear expectations and standards for the use of Social Media by the South Frontenac Township.

Objective

 The distribution of useful information to the residents of South Frontenac Township through widely used Social Media platforms. Provide greater accessibility and transparency of Township business that will promote community engagement and market the Township to a broader audience.

Definitions:

 Social Media: a collection of web based applications and tools that people use to share content, profiles, insights, experiences and perspectives that facilitate online conversations and interactions between groups of people.

Authorized Poster: Individuals approved by the Township to represent and post content to social media on behalf of the Township. Authorized Posters are the only persons with permission to communicate through social media on behalf of the Township.

User: All users of social media other than the Township’s Authorized Posters.

Procedure

 The Townships website www.Southfrontenac.net will remain the Townships primary and predominant internet presence for in-depth information, forms and online documents. All social media sites will be used as a secondary information source, and will direct visitors back to the appropriate section of the Township website.

Media types: 

  • Facebook is a social networking website intended to connect friends, family and business associates – good news stories and
  • Twitter is a free-access, text-based social networking service. User updates, known as “tweets”, are posts of up to 140 characters. New “tweets” are displayed on the user’s web profile page and can be sent to their “followers” or those in their circle of

Authorized Posters 

The CAO or designate and the Executive Assistant are the only Township employees that are authorized to post and remove content from the Township’s Social Media accounts.

No other Township employees or members of the public are authorized to post content on behalf of the South Frontenac Township.

If an employee of the Township wishes to post content to the Township’s social media account that has not been featured on the ‘News and Public Notice’ section of the Township website (http://www.southfrontenac.net/en/news/search.aspx), a request must be submitted to the CAO.

Use 

Authorized Posters shall not comment, reply or engage in any form of direct communication with Social Media users.

Authorized Posters shall only post or distribute content that is related to furthering the Townships interests in a manner that protects the Corporation’s reputation.

There is no minimum requirement for posting content – Content shall be posted only if the material has been previously published on the ‘News and Public Notice’ section of the Township website (http://www.southfrontenac.net/en/news/search.aspx) or approved by the CAO.

Communication through social media and the use of associated technology, will take place during regular business hours and must comply with all other relevant corporate policies, procedures and guidelines as well as provincial and federal legislation.

Disclaimer 

Third-party Social Media sites are private businesses with their own terms of service and privacy policies. The Township does not accept any responsibility for the operation of third-party Social Media sites and is unable to guarantee the privacy of individuals who access content provided to such sites by the Township. Images and comments posted by third parties do not represent the views of the Township. The Township will not be responsible for any losses or damages suffered as a result of using third party Social Media Sites. Those using social media participate at their own risk and for their own benefit; and in doing so accept that they have no right of action against Township related to such use. The Townships Social Media sites are provided on an “as is” and “as available” basis. The Township makes no representations or warranties of any kind, express of implied, as to the sites’ operation or the information, content or materials included on these sites.

 

About Ross Sutherland

nurse, researcher, public health care activist, councillor South Frontenac Township
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One Response to Social Media Policy

  1. Pingback: Beginnings and Endings | Ross Sutherland, Councillor, South Frontenac

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